Animal Planet

Animal Planet (stylized in all lowercase since 2018) is an American multinational pay television channel, and associated AnimalPlanet.com^[1] website content, owned by the Warner Bros. Discovery Networks unit of Warner Bros. Discovery. First established on June 1, 1996,^[2] the channel is primarily devoted to series and documentaries about wild animals and domestic pets.^[3]

The channel was originally a joint venture with BBC Worldwide, and primarily focused on nature documentaries surrounding wildlife, targeting a family audience. In 2008, Animal Planet rebranded with a more mature programming direction, with a greater emphasis on aggressive and predatory portrayals of animals, as well as an increase in reality series following personalities involved in animal-related occupations and investigations. Animal Planet rebranded again in October 2018, pivoting away from its more aggressive branding.