Animal Planet (stylized in all lowercase since 2018) is an American multinational pay television channel, and associated AnimalPlanet.com website content, owned by the Warner Bros. Discovery Networks unit of Warner Bros. Discovery. First established on June 1, 1996, the channel is primarily devoted to series and documentaries about wild animals and domestic pets.
The channel was originally a joint venture with BBC Worldwide, and primarily focused on nature documentaries surrounding wildlife, targeting a family audience. In 2008, Animal Planet rebranded with a more mature programming direction, with a greater emphasis on aggressive and predatory portrayals of animals, as well as an increase in reality series following personalities involved in animal-related occupations and investigations. Animal Planet rebranded again in October 2018, pivoting away from its more aggressive branding.