Destination America is an American cable television channel owned by the Warner Bros. Discovery Networks unit of Warner Bros. Discovery. The network carries programming focused on the culture of the United States—including food, lifestyles, and travel. The network first launched in 1996 as Discovery Travel & Living Network, as part of a suite of four digital cable networks the company launched that year. From its launch until 2008, the network primarily focused upon home improvement, cooking, and leisure-themed programs.
In 2008, the channel re-launched as Planet Green, which carried a focus on environmentalism and sustainable living; Discovery spent $50 million on developing programming for the channel. Planet Green was ultimately considered a failure; by 2010, the channel had shifted away from its format and filled its schedule with miscellaneous library programming, pending a future rebranding.
In May 2012, the channel re-launched as Destination America, which originally featured programming focused on American culture; the channel’s format was similar to Travel Channel, and also featured Discovery-owned library programs that had previously aired on Travel Channel prior to its divestment of the channel.
By 2017, Destination America had rebranded as a channel focusing on paranormal topics and investigations. This format ended following Discovery’s acquisition of Travel Channel’s then-present owner Scripps Networks Interactive. In 2018, when Travel Channel was rebranded with a similar paranormal format, Destination America returned to its previous format using both companies’ libraries.