Hallmark Channel

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Hallmark Channel is an American cable television network owned by Hallmark Media, a subsidiary of Hallmark Cards. The channel broadcasts family-oriented general entertainment programming, including television series and made-for-TV movies.

The channel has its origins in the religious broadcasters American Christian Television System (ACTS) and the Vision Interfaith Satellite Network (VISN). The two services timeshared on a single satellite signal, which was later rebranded as The Faith & Values Channel in 1993. After Liberty Media acquired a 49% stake in the channel in 1996, it relaunched as the Odyssey Network. As Odyssey, the channel gradually phased out religious programming in favor of family-oriented films and television series—a pivot that intensified after Hallmark Entertainment and The Jim Henson Company acquired major stakes in the channel in 1998.

In 2001, after a corporate reorganization, Odyssey rebranded as Hallmark Channel. By the 2010s, Hallmark Channel had established a focus on made-for-TV movies—particularly romance films and comedies—themed around specific seasons and holidays throughout the year. The strategy sought to create synergies with Hallmark’s core greeting card business, and build upon the strength of the “Countdown to Christmas” programming event it first introduced in 2009.